The biggest, the baddest and the coldest hip-hop jewellers in the UK designing custom bling for anyone with deep pockets. IceJewlz create bespoke custom pendants, rings and jewellery pieces costing £100K plus for footballers, rappers and celebrities including Swae Lee, Marcus Rashford, and Big Narstie.

Each meticulously made piece cast in gold and set with thousands of diamonds gives a unique insight into the stars coming in through the jewellery store’s doors. Like tattoos each jewellery design tells a story that’s deeply personal to each client.

Producer: Christie Toal
Editor / Director: Justin Wood